Monthly Archives: October 2010
During a recent training of ICT professionals, I was amazed to hear that most everyone had a Facebook account. Not only that, the computer technicians were seeing a spike in bandwidth usage directly tied to Facebook. And absolutely everyone felt that too much work-time was spent updating Facebooks accounts.
Now you could see that as a negative – the countless lost man hours of work time spent socializing instead of producing goods and services for Africa’s millions. Or you could look at it another way:
Facebook is driving ICT adoption in Africa
The consensus of group, marketing and technical experts at African ICT companies, was that Facebook was creating demand for their services. Current clients wanted faster Internet connectivity to download all the images and video sent their way via Facebook, and more technology (cameras, video & image editing software) to create content for their Facebook pages.
All the chatter about Facebook accounts was also driving new customers to buy computers and invest in Internet connectivity. “I need to get Facebook,” is becoming a common refrain at retail computer stores. This should not come as a surprise.
Facebook in Africa
Facebook has over 400,00 users in kenya is the most popular site in south africa and is growing by 20,000 new users per month in Nigeria and Ghana – 3x the US growth rate.
Facebook is encoraging this rapid growth with interfaces in swahili and Afrikanns, with Zulu and Hausa on the way. Yes, even ICT works is on facebook.
Benefits Beyond Facebook
Now Facebook is not a personal favorite, but I am glad something is driving ICT adoption, and through that, an overall comfort with online activity. I expect that from Facebook usage will spring forth usage of other web services, like Twitter and blogging, and hopefully a blossoming of local African content that will make conferences like this one, seem quaint.
How to set up Facebook to Maximize your Profits Read more: How to set up Facebook to Maximize your Profits | eHow.com http://www.ehow.com/how_5862120_set-up-facebook-maximize-profits
The Facebook Social Network can be used as a powerful marketing strategy. You can use Facebook to tap into huge markets thus maximizing your profits. This article will illustrate a few ways to utilize the awesome networking and money-making potential behind Facebook.
When setting up your profile, be sure to use a professional picture as your primary image. In the “About Me” section, keep it short and simple. Mention a little about yourself and the nature of your business.
On your “Wall” under Information, list your website(s) and blog(s). If you want to add or delete any information just click on the pencil icon.
Do not over-saturate your Wall with information about your business or what you may be selling. The objective is to network in order to establish relationships. As you make more and more connections, and your network grows in the process. Your new associates will find their way to your business website without excessive promos.
Use the Wall to display your diverse interest including personal information, such as hobbies, likes, dislikes, etc. In the “What’s on your mind” section, at the top of your Wall, share what project you’re working on and it’s ok to include a link.
In the Photos section add personal and business images that will tell a story of how you work and play.
The Links section displays articles and pages that you have connected with Facebook, and shows a brief synopsis of what the article or page is about.
Use the Notes tab to generate a note to your associates, this can include a link to one of your projects. The note won’t appear on your Wall but one click, takes your associates to that screen.
Do not send bulk emails from Facebook. Most go unread, especially if there are several names in the address bar. The last thing you want is to be labeled a spammer because it does irreparable damage to your online reputation.
When soliciting or adding friends on Facebook, don’t just send the “friend request,” add a personal note by using first names if possible. If there is something you might have in common, mention the commonality in your request because this increases your chances of adding quality to your network. You want to choose people that will help to expand your business and your Internet presence. Facebook allows no more than 5000 friends. Most people don’t have 5000 associates but you want to strive for that number. There are 300 million plus Facebook users throughout the world. Your select friends should be individuals who will help your network to thrive and your profits to soar.