When times are tough every penny in a marketing budget has to count. Even more so than when times are easy and the market is good, companies need to use smart marketing to reach consumers. Every single outreach needs to make as big an impact as possible. There is really no room for marketing that doesn’t have a solid return on investment.
With mobile being the newest kid on the block it may seem prudent to let it wait. Just stick with the tried and true methods. Keep it safe. My take on it is that it is the perfect time to jump in with mobile marketing. It is actually the perfect marketing tool for tough economic times because there is no better time to use a tool that is a direct response mechanism that is timely and relevant to consumers. The results you get from mobile marketing are trackable and can make your other marketing trackable. Plus you can beat your competition to the punch with mobile.
Six Reasons Mobile Marketing is the Perfect Tool for Tough Economic Times:
It is a Direct Response Tool
Mobile marketing is a direct response tool – people can quickly and easily respond to your marketing by using their mobile device. This is perfect for tough economic times because if you set up your marketing campaign to be direct response you can measure what is working. And when you build your campaign around the response being a revenue-generating activity then you will be actively bringing in business that you know came from a specific campaign.
Done Correctly, It is Relevant to Consumers
When you offer something of value to consumers and provide it to them when they need it wherever they happen to be, you are the hero. In rough times consumers are looking for ways to save money and they always want to save time and be smart. Give them these things via mobile and you both win.
Nothing is More Timely
There is no faster way to reach consumers than through mobile. If they are looking for you on their mobile browser having a mobile-friendly website makes that possible. If you have enticed them to be on your mobile alert list you can contact them when even email is too slow.
Mobile Marketing is Trackable
Not only can you track your mobile marketing efforts, you can use mobile marketing to track results of you other marketing efforts. By adding a mobile response option (call in on your mobile now, text in to win or even browse to a certain mobile-friendly URL) you can see which of your marketing is getting a response. If you find that a particular marketing effort is simply not paying off you can stop doing it and thereby save money on ineffective marketing.
It Helps Your Other Marketing Be More Effective
Adding in a response mechanism to your advertising and marketing adds a level of excitement and interaction to your other marketing that is unusual. Instead of just staying with the tried and true which may have become boring to your customers, you can bring mobile to the table and step things up.
Your Competition is Not Using it Yet
Because mobile marketing is the newest marketing tool in the toolbox not very many businesses are using it yet. You have the chance to jump in first and reap the biggest rewards. Mobile is as new and exciting to consumers as the internet once was. The opportunity is ripe to be one of the first businesses to get going. Just do it. Really.