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Monthly Archives: February 2011

Three Recruitment Marketing Rules to Live By

Can you feel the pace of recruiting changing? There may not be a full economic recovery, but many of us who are on the front lines of recruiting get a sense of momentum. Let’s face it; we are the leading indicators of a recovery. If you are at the office a little bit later or checking your iPhone right before bed, things have started to heat up. As you feel your day slipping away and your to-do list continues to grow keep these three things in mind as it relates to leveraging new recruitment marketing strategies:

•Fish Where the Fish Are – There is a lot of hype around social media but the fact of the matter is that job seekers can be found in many places today. You shouldn’t chase every shiny object as the next big thing for your recruiting strategy, but job seekers are starting their job search in a very different way compared to just a few years ago. Focus on the new recruitment marketing channels that have a critical mass of passive and active job seekers (i.e. LinkedIn, Facebook, Indeed, Simply Hired and Twitter) so you have the best chance of building your brand and getting the targeted and qualified candidates you need to fill your pipeline.
•Cut & Paste is not Recruitment Marketing –Job boards are still well and alive, but be cautious about going back to the well as the economy improves. Job boards have done a tremendous job of taking the classified pages and transforming it into a multi-billion dollar online business. In fact, there are some tremendous industry focused and niche job boards that perform extremely well. We believe that job seekers are looking to engage with you. They want to learn about your organization, your culture and your jobs before they walk in the door. At one point, cutting and pasting job descriptions into job boards was enough, but the rules have changed. Your recruiting team needs to act and think a lot more like a marketing team. You should leverage channels that work best for the different types of candidates you are targeting. Maybe engineers learn about your brand from video and sales people spend more time on LinkedIn. All that means is creating recruitment marketing assets and programs need to be much more engaging than a job posting. In the end you will have a better sense of your employment brand because of it.
•Reporting & ROI is King – Testing out new recruitment marketing strategies can be a lot of work but can also be a lot of fun. One challenge to consider as you test new strategies is that we now live in a metrics driven environment. This is actually a good thing. I firmly believe that any recruitment marketing campaign we build needs to have metrics and be measured for success. Given all the tools and technology in the marketplace, this should be a no-brainer with a little patience and diligence. We all want to measure down to the successful hire but don’t be afraid to use metrics that are along the path to hiring as a gauge for directional success. Also, metrics are the best recipe to help you confirm something doesn’t work for your organization. Take it as a learning experience. Don’t hide the bad campaign metrics; just chalk it up to a cost you had to experience firsthand in order to rule out a certain recruitment marketing channel.
In the end, you should remember that you are right in the middle of an extremely exciting time in recruiting. It may feel a little uncomfortable from time to time, but you will have tremendous opportunities to learn and take ownership of challenging projects. Best of luck and try to enjoy the ride.

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Posted by on February 25, 2011 in Uncategorized

 

Photo, Slideshow and Media Sharing Environments

Photosharing on a broad basis is the publishing or transfer of a user’s digital photos online, enabling the user to share them with others (whether publicly or privately). This functionality is provided through both Web sites and applications that facilitate the upload and display of images. The term can also be loosely applied to the use of online photo galleries set up and managed by individual users. Their appeal is in their free or low cost means of sharing photos and ease of incorporation into personal blogs and Web sites.
Why Media Sharing Matters to Marketers:
Sharing photos isn’t the only type of static (non-video) visual media that’s proving successful and useful for marketers. Sharing documents such as PDFs and PowerPoint files through document sharing sites like docstoc.com, scribd.com, Slideshare, box.net and others has become a way of driving traffic, reaching new prospects and adding a new range or portability to documents, like large PowerPoint files, that can sometimes be clumsy to share with an audience let alone use as content fodder for search engines.
Tools for Sharing Photos, Slides and other Media
There is a maze of tools for sharing media and content but the
following are the ones that are most often used for documents,
photos and slideshows.

• SlideShare is the world’s largest
presentation-sharing community,
allowing people to publicly
or privately share Word documents
or PowerPoint presentation.
In the process, individuals
and organizations share their
ideas, connect with others and
generate leads for their businesses.
Visit SlideShare at www.
slideshare.net.
• Photobucket is a media sharing and hosting site that allows users to store thousands of
photos and hours ov video to share with friends and family. Users can link their images and
videos to their blog, social networking sites, etc., use the site as repository for photos needed
for listings on eBay or Craigslist and easily print quality images from their albums. Visit Photobucket
at http://www.photobucket.com.
• Piczo technology allows users the ability to create comprehensive personal Web sites that
don’t require html code or programming know-how. Its Web sites look professional, feature
a home page and other Web site contents such as photos, text, guestbooks, chat boxes,
music and more. Piczo caters to teens who want to express themselves and build personal
communities in a safe online environment. It’s purported to be easy to use and very flexible
for members who want to design their sites and spotlight their creativity. Visit Piczo at www.
piczo.com.
• Flickr is an image and video hosting Web site, Web services suit and online community platform.
Not only is it a popular Web site for users who want to share personal photographs,
but also a widely used service by bloggers who use it as a photo repository. As of November
2008, it claimed to host three billion images. Visit Flickr at http://www.flickr.com.
• SmugMug is a photo sharing site that has come into favor with several commercial organizations
interested in sharing photos on the web as some sites like Flickr have kicked off organizations
sharing images explicitely for commercial purposes (in spite of the many commercial
images still on Flickr). SmugMug is an ad-free environment that has gotten national acclaim
for its business-friendly photo sharing & hosting environment, which includes an account
with unlimited storage. You can find SmugMug at http://www.smugmug.com.
What’s Next for Media Sharing?
It’s easy to see that companies will want to share nearly any type of media that they create in
an online environment. Look for the continued merger of content and document types as holistic
“content packages” (similar to the Slidecast that you create on on SlideShare by uploading
audio along with your presentation).

 
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Posted by on February 25, 2011 in Uncategorized

 

Niche Social Networking Environments.

There are niches in social networking, just as there are niches in business. These have exploded, springing up to cater to people’s interests, backgrounds, professions and age groups. For many bloggers, niche sites offer more targeted links and a much smaller base of competition. According to a eMarketer, of the millions spent to advertise on social networks. 8.2 percent went to niche sites in 2008 went to niche sites, up from 7 percent in 2006.ASmallWorld.net, for example, has become a destination for companies that make luxury goods and want to reach people who can afford them. These niche sites are as diverse as people’s interests, from Dogster for people who are passionate about their dogs and their computers, to TeeBeeDee.com for people over 40, to Active Rain for real estate agents and mortgage professionals.
Examples include:
• Fuzzster, a social networking site for your cats, dogs or other fuzzy pets.
• NurseLinkUp, geared to nurses.
• MOG, which targets music lovers.
• Iliketotallyloveit for shopping aficionados.
• Mixx, which prides itself on being “you link to the Web content that really matters.”
• Small Business Brief; provides valuable exposure and legitimacy. When members post entrepreneur-related articles, a photo and link to their profi
Of course, niche sites exist in all areas, such as sports, technology, business, entertainment, art and design and social causes as well.
http://www.insidefacebook.com/2009/02/12/hitwise-facebook-steals-more-us-market-share-from-myspace-in-january

 
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Posted by on February 25, 2011 in Uncategorized

 

FACEBOOK SUCCESS STORIES

Business-to-consumer: Specialty Color Services.
This photo retail business decided to use Facebook to promote their business and to showcase how much they care about their work and the photography industry. They wanted to show how much they adored their passionate, enthusiastic and loyal customers in the process. They used Facebook to get their message out: Photograph your love. They spread the word about a contest built around that theme. Participants were encouraged to upload photos representing their interpretation of Photography your love to the Specialty Color Services Facebook page. In the process, they would “Become a Fan” on Facebook and via word-of-mouse, encourage others to do the same.

When the contest ended in January 2009, Specialty Color Services had received almost 2,000 entries, boosting business and re-creating the community feel that owners Gabe Cano and Glen Hodges said they missed from their days running a smaller photo business. They also posted videos on Facebook (such as one in which Gabe talked about the store’s Valentine’s Day services). Since he began doing the videos, Gabe said that when people call the store and recognize his voice, they want to talk. He finds this to be an “amazing level” to achieve with a customer he may never have met.
Now, they have a forum for customers to come and share their love, and to establish relationships with customers beyond the retail transaction. The store said they are able to add to their level of authenticity, something they can’t get from a Web site or e-mail campaign. In the end, Gabe and Glen are photofinishers and do tell their customers it’s critical to print their pictures and store them.

and catalog them. “And when you build that trust with them through Facebook, they’ll be more willing to do that,” he said.
Business-to-consumer: IntenCity Global. Bryce Gruber, the owner of this marketing and public relations firm in New York, used Facebook to draw more than 300 people to an opening party for a clothing store that expected would only attract 150 to 200 people. She said the people who learned about the party through Facebook bought several thousand dollars in merchandise. Her approach is to post information and reminders about her events regularly, and to upload plenty of party pictures afterward. Each day, she gets 20 to 30 messages on her wall and keeps that going with quick replies. The effort means she shows up often in her Facebook friends’ news feeds, where people are notified of their friend’s activities on Facebook.

 
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Posted by on February 25, 2011 in Uncategorized

 

Tips for Effective Facebook Marketing

Facebook offers a number of features that can be used to market products and services, as well as a business’ Web site. For example, Facebook Ads offer the ability to target a niche market based on age, gender, interests, location and more.
If you’d like to begin without making a financial expenditure, here are a few ways to tap Facebook’s grassroots marketing potential:
• Create a profile. This is your presence and expressed the passion you have for your brand. It’s a crucial page and the most frequently browsed page of your online presence. Share the story of your product or service, how you started, how you’ve grown/evolved, where you’re headed, etc.,here
• Promote events. Post your marketing events, training programs or even company news here to your customers, partners and world at large.
• Send messages. You can send them to a more captive group (those who are in your network) or out of your network as well.
• Conduct polls. You can conduct market research on your target market using this offering. One of the greatest advantages is that you’ll likely receive a large number of responses in just hours.
• Join pertinent groups. Use the site’s group feature to network with your target audience.
• Create a group for your business. Groups are the oldest and simplest way to build community around your brand or company on Facebook. This will serve as a central place for people to congregate and participate in conversations around your brand. You can post photos, discussion topics, videos and links as well as easily send news and updates to your group members as often as you like. Groups are also one of the simplest ways to do viral marketing on Facebook. An alternative is to create a page for your business; these are similar to groups but are more customizable and get more prominent “real estate.”
• Assign a specific person to create and manage your company’s Facebook page to ensure it features new information, photos and videos. Consistent activity and active sharing are critical to Facebook success.
• Create a marketing strategy for Facebook so you attract fans; this may involve both paid and unpaid approaches.
• Promote your Facebook page outside Faebook – ad it to your marketing materials, Web site, etc.
• Establish a Facebook badge. Facebook describes its badge feature as a “customizable way to share your Facebook information on other Web sites.” Creating your own Badge will link Facebook friends to your company’s Web site.

 
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Posted by on February 25, 2011 in Uncategorized

 

How the Young Savvies Earn Millions by Blogging, Totally Committed to Their Current Job, Yet Still P

With the explosion of the New media technology it has also brought along new entrepreneurship spirit. This made the Young and New Entrepreneurs to enter the business scene. Some achieved big goals and attained massive success, which exceeded those from the baby boomer generation.

Becoming an entrepreneur these days requires self-conditioning. This is to equip oneself with a good set of skills. For example, understanding the positive Neuro-linguistics programming (NLP), entrepreneur attitude and social-marketing knowledge.

You’ve got to be prepared to learn faster than before and be willing to take risks when exploring your career options. “Some succeed, some fail”

“The Internet opens an opportunity to apply your new jazz and creativity while maintaining your semi-stable job, and still have major financial obligations to discover new Buzz in entrepreneurship before your decide to make a big change?”

Laura Maya gives practical and personal insight from a young entrepreneur’s point of view to help new business owners to start off afresh and introduce new Ideas in new media technology. Whether it is related to blogging , social networking , ecommerce site , ebook publishing , video streaming technology etc; she emphasizes on how the Savvies can earn multiple streams of income from the Internet. Yet still stay totally committed to
their current job and still progress in their career without exposing to MUCH RISKS. When they achieved their first pot of Gold, they would have gained sufficient experiences and financial resources to take on their new venture in stride.

It’s a competitive World out there. To be an entrepreneur, you will learn to cope with life, while starting and succeeding in your own business. When you work for someone else, your salary is determined by that employer; a portion of that salary will have to used to pay for annual taxes; housing and rental; and another for transportation; and yet another for daily expenses. Eventually, you will be left with just enough food for the month. Entrepreneurs, on the other hand, will think of maximising their time, manpower and other available facilities. This is to increase their productivity and gain income from the “workdone” by others and enjoy the profits and work to build Wealth.

Blogging By Million, Earn By Millions addresses key topics such as understanding financial planning, writing a business plan, and the provision of expenditure for setting up a Business. The author says that, these are the biggest obstacles for the young entrepreneurs.

But the book also tackles critical areas that other business books seldom addresses. The book also offers a wide range of useful resource tips and “how-to” information and advices which is of interest to anyone looking to start earning Money Online.

It covers most details from blogging to social networking, emailing and tracking of keywords to search engine optimization, and offers enterprising recommendations which can be put into practice for success. This Book provides you tools and resources to
implement an online money making program, a chance to try out your new Ideas. You do not need a Lot of Money to implement this program; you need commitment and the desire to succeed and a strong determination will and be focused.

You will require some basic computer knowledge but Not Special skills or advertising experience. You need the willingness to learn and to apply the methods and techniques which this book has shared with you.

 
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Posted by on February 25, 2011 in Uncategorized

 

5 TIPS TO IMPROVE YOUR ON-LINE PRESENTATIONS

There’s an ever growing challenge on the horizon that is threatening sales effectiveness in the area of sales messaging. It’s the prolific expansion of web meetings and presentations. Getting on-line to present to a faceless group of people as you stare at your computer and talk into the telephone is a daunting task for sales people who have come to rely on their abilities to present in front of a customer, face-to-face.

You need a different perspective.

Many of the charming, personal techniques you use in-person go out the window. You can’t just think about you — the author of the presentation. You need to re-think the perspective of the person on the other end of the presentation. How is this coming across to her and her colleagues?

In one of my favorite movies, “Dead Poets Society,” the instructor, played by Robin Williams, challenges his students to break out of the traditional approach and view their work from a different perspective.

It’s the same with your online presentations. You need to think about the impact on the audience on the other end. They are staring at their computer screen, waiting to be inspired and pulled away from doing their email.

Whether you’re a newbie or a veteran of online messaging consider these 5 tips and take advantage of the opportunity you have to inspire your audience.

1.Don’t rush in to your slides or demo. Do something different, first, to grab their attention. Then take some time to establish rapport. Ask some questions. Get your audience talking. One of the biggest mistakes people make when doing web-based presentations is rushing into “presenter mode” and not having a conversation with the people on the other side.
2.It’s NOT about your solution. Often, not knowing your prospect’s needs can lead to information dumping. Make sure that your solution, technology or capabilities are proof points to the message you’re going to convey, and are not the entire presentation. Your presentation should reinforce no more than three key, customer-focused messages; even if the presentation is a technical demo. Make sure what you’re showing is relevant to the prospect’s needs.
3.Visual cues set the pace. The pace of the presentation is not determined by how quickly you talk. It is determined entirely by how quickly you move from slide to slide. If you leave a slide up for over 60 seconds, without any visual changes, the customer perceives the presentation as slow and boring. Make it invigorating by changing visuals, often. (For an example see the video at the bottom of this article.)
4.Use more photos and videos. A picture’s worth a 1,000 words and will help tell your story. Use large photos, not clip-art, to support and tell your message. A great picture or rich graphics will grab the attention of your customers on the other side of the computer and will keep them engaged with your message. Sites like http://www.freefoto.com are great resources to search.
A movie clip or commercial that reinforces your message is a great way to grab attention, too. A well placed video will connect with your customers and go along way in supporting your message.
(Not all web presentation vendors support video and some just don’t do it very effectively – so verify, test and practice ahead of time. Also, there are copyright laws you need to abide by, so check with you legal department. Make sure you always check the usage rights, so you’re not violating copyright law when using images and videos.)
5.Use more slides. Really, MORE slides?! Notice it doesn’t say more content! Rather than having a slide with 4-5 messages and “sitting on it” for 5-10 minutes while delivering, have only one key thought per slide supported by an image. You’ll increase the number of slides, but you’ll make it easier for your customers to connect to your message and remember it. (You can even try having one word per slide, check out the video at the bottom for an example.)
Don’t get caught into the mundane, traditional and predictable. Be different.

Food for Thought: An inspirational example

Watch this presentation, pay attention to the delivery style, not the content, and think about how it differs from what you’re doing today.

Very different than your typical presentation, isn’t it? Did you notice any techniques you may be able to use in your next online presentation? I’m not suggesting you should start presenting exactly like this! But this quick and witty delivery style is very effective at keeping attention and transferring information.

 
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Posted by on February 24, 2011 in Uncategorized