Startup Launches to Save Men From Giving Bad Gifts on Valentine’s Day

07 Feb

If anecdotal evidence is to be believed, men are notoriously bad gift-givers. Seattle-based startup Thoughtful launches its social gifting private beta product Tuesday — just ahead of Valentine’s Day — to help save the day.

The premise is simple enough: Men need help buying gifts; Thoughtful connects to Facebook to surface local experiences and gift recommendations that match their mates’ tastes.

Thoughtful curates gifts sourced from local merchants who work with the startup to feature their products and experiences. Gifts start at $25 and include affordable spa options or much pricer fare: clothing, accessories, Valentine’s Day dinners and romantic weekend getaways.

The service will continue to keep track of important birthdays, anniversaries, and special events and will follow up with reminders to ensure the user’s gift-buying plans are prepared accordingly.

“Guys don’t shop — they buy,” says CEO Chris Lynch. “There are a million places to shop online, but what most of us guys struggle with is having a good idea and then easily making it happen. Our app is built to recommend the perfect gift this year so that you can be the hero.”

While Thoughtful is targeted at men, the service will work for women as well. To say the fairer sex is the more thoughtful sex is a gender generalization that doesn’t always apply.

Thougtful, for now, is restricted to beta users in the Seattle area, which means not all men can become Thoughtful “heros” overnight. The service plans to expand elsewhere in the future, but for now Mashable readers in the Seattle area can gain priority access by entering “Mashable” in the location field at signup.

Thoughtful is both a consumer and local merchant play, and part recommendation engine. It connects the dots between the three in a way that is unique from the multitude of daily deals sites already in existence. In November of 2010, Thoughtful closed an undisclosed round of seed financing and will go after additional funds later in the year.


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Posted by on February 7, 2011 in Uncategorized


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