Tips for Effective Facebook Marketing

25 Feb

Facebook offers a number of features that can be used to market products and services, as well as a business’ Web site. For example, Facebook Ads offer the ability to target a niche market based on age, gender, interests, location and more.
If you’d like to begin without making a financial expenditure, here are a few ways to tap Facebook’s grassroots marketing potential:
• Create a profile. This is your presence and expressed the passion you have for your brand. It’s a crucial page and the most frequently browsed page of your online presence. Share the story of your product or service, how you started, how you’ve grown/evolved, where you’re headed, etc.,here
• Promote events. Post your marketing events, training programs or even company news here to your customers, partners and world at large.
• Send messages. You can send them to a more captive group (those who are in your network) or out of your network as well.
• Conduct polls. You can conduct market research on your target market using this offering. One of the greatest advantages is that you’ll likely receive a large number of responses in just hours.
• Join pertinent groups. Use the site’s group feature to network with your target audience.
• Create a group for your business. Groups are the oldest and simplest way to build community around your brand or company on Facebook. This will serve as a central place for people to congregate and participate in conversations around your brand. You can post photos, discussion topics, videos and links as well as easily send news and updates to your group members as often as you like. Groups are also one of the simplest ways to do viral marketing on Facebook. An alternative is to create a page for your business; these are similar to groups but are more customizable and get more prominent “real estate.”
• Assign a specific person to create and manage your company’s Facebook page to ensure it features new information, photos and videos. Consistent activity and active sharing are critical to Facebook success.
• Create a marketing strategy for Facebook so you attract fans; this may involve both paid and unpaid approaches.
• Promote your Facebook page outside Faebook – ad it to your marketing materials, Web site, etc.
• Establish a Facebook badge. Facebook describes its badge feature as a “customizable way to share your Facebook information on other Web sites.” Creating your own Badge will link Facebook friends to your company’s Web site.

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Posted by on February 25, 2011 in Uncategorized


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