Over the last few years, the social media revolution has completely redefined marketing.
The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting.
In such an environment, we think marketers deserve kudos for making the right calls and applying creative solutions. That’s why we’ve need to create an award scheme, which are designed to recognize the very best marketing in social media. The kenyan marketing scene needs to highlight thought leadership in such categories as Best Real-Time Marketing, Best Use of Twitter, Best Branded Vine and Best Use of Facebook, among others.